𝐆𝑬𝐍-𝑻𝑬𝐍 ∕ 𝐄𝐂𝐎 𝐏𝐎𝐏
WITH BROWN RICE

＼A New Upcycled Take on Brown Rice／
Introducing GEN-TEN’s New Series: “Brown Rice Pop”!
We’re proud to debut our newest product: Brown Rice Pop, a fun and sustainable snack made by upcycling ingredients that would otherwise go to waste during production.

📅 In-store sales begin: Sunday, April 20
This future-forward treat is packed with everything we love: kindness to the planet, great taste, and joyful snacking!

🍘 Available in 5 unique flavors:
◾ Kinako – made with sweet potato & spirulina bread
◾ Chocolate – made with raw cacao & coconut bread
◾ Maqui Berry – made with maqui berry & beet bread
◾ Garlic Butter – made with turmeric & tomato bread
◾ Caramel – a mix of 10 random bread types

Perfect for picnics, snack time, or movie nights.
Enjoy a guilt-free snack that’s good for both your body and the planet 🌱

＼Plus — We’ll Be at an Event This Weekend!／
EARTH DAY TOKYO 2025
🗓️ Date: Sunday, April 20, 10:00 AM – 6:00 PM
📍 Location: Yoyogi Park (Free entry / Held rain or shine)
🔖 Booth No.: 144 (Near Harajuku Gate – marked in red on the map)

GEN-TEN will be making its debut in the “ABOUT BETTER PLACE” area,
where sustainable brands from all over the country gather!

Our new Brown Rice Pop will also be available in event-exclusive packaging 🎉
We’d love to see you there!

GEN-TEN’s 6 Core Principles

✔ Gluten-Free
✔ No Artificial Seasonings
✔ No Additives
✔ No Artificial Flavors or Colors
✔ No White Sugar
✔ Pesticide-Free (Using organic ingredients whenever possible)

💡 "Good for you, good for the environment."
💡 "Let’s return to nature with GEN-TEN."

Visit GEN-TEN at Shibuya Scramble Square!

Directly connected to Shibuya Station!
At GEN-TEN Brown Rice Food Salon, we offer a variety of nutritious brown rice-based foods, including:

🍙 Rice balls
🥖 Bread made with brown rice & superfoods
🐟 Taiyaki (Japanese-style stuffed pancakes)
🍛 Brown rice meals
🍰 Sweets (Roll cakes, etc.)
🧇 Moffle (Rice flour-based waffles)
🥤 Smoothies
☕ Organic coffee made with carefully selected beans (Decaf & soy options available)

Discover the new way to enjoy brown rice at GEN-TEN! 🌾

📍 Visit Us in Shibuya!
Our store is conveniently located inside Shibuya Scramble Square B2, directly connected to Shibuya Station.
If you're in the area, stop by and take home a delicious Shibuya souvenir! 🎁

📍 Store Information

GEN-TEN (inside Tokyu Food Show Edge)
B2 Floor, Shibuya Scramble Square
2-24-12 Shibuya, Shibuya-ku, Tokyo 150-0002