๐†๐‘ฌ๐-๐‘ป๐‘ฌ๐‘ต ๐‘ต๐‘ฌ๐‘พ ๐ƒ๐‘๐ˆ๐๐Š ๐๐‹๐”๐Œ & ๐’๐‡๐ˆ๐’๐Ž ๐’๐Ž๐ƒ๐€

๐†๐‘ฌ๐-๐‘ป๐‘ฌ๐‘ต ๐‘ต๐‘ฌ๐‘พ ๐ƒ๐‘๐ˆ๐๐Š ๐๐‹๐”๐Œ & ๐’๐‡๐ˆ๐’๐Ž ๐’๐Ž๐ƒ๐€

โœจ Limited Launch: Saturday, June 7th from 1:00 PM!
Introducing our new seasonal drink โ€” Ume Shiso Soda!
Ume Shiso Soda
The rainy season in Japan can feel heavy and muggy...
But now thereโ€™s a refreshing way to reset.
GEN-TEN proudly presents our original drink made with Japanโ€™s superfood โ€” Ume (Japanese plum)!

A perfect harmony of sweet and tangy ume, the fragrant aroma of shiso (perilla), and the sparkling fizz that brings it all to life.
Savor the flavors of early summer โ€” only available for a limited time!

โœ… Made with additive-free ume jelly from Kyotamba, Kyoto
โœ… Homemade syrup using organic shiso
โœ… Finished with sparkling soda for a crisp, clean taste

Perfect for:
๐Ÿ”ด Ume lovers
๐Ÿ”ด Afternoon refreshment
๐Ÿ”ด Anyone looking to reset and recharge naturally

Feel the reset with each sip.
Relax with the aroma, and let the flavors flow through you.
Ume Shiso Soda
๐Ÿ“ One size only / Served iced
๐Ÿฅค Takeout available / Eat-in space open

๐Ÿง  GEN-TEN Fun Fact
Did you know that ume is considered a traditional Japanese superfood โ€” especially beneficial during the rainy season?

During this time, the body tends to retain excess moisture (called โ€œsuidokuโ€ in Japanese), often leading to sluggishness or discomfort.
Luckily, ume is packed with citric acid, vitamin B, and protein โ€” nutrients that help gently support and balance the body.

Citric acid: Found in ume, vinegar, lemon

Vitamin B1: Found in brown rice, beans, eel, pork

Protein: Found in eggs, soy products, dairy, and meats

GEN-TENโ€™s 6 Core Principles

โœ” Gluten-Free
โœ” No Artificial Seasonings
โœ” No Additives
โœ” No Artificial Flavors or Colors
โœ” No White Sugar
โœ” Pesticide-Free (Using organic ingredients whenever possible)

๐Ÿ’ก "Good for you, good for the environment."
๐Ÿ’ก "Letโ€™s return to nature with GEN-TEN."

Visit GEN-TEN at Shibuya Scramble Square!

Directly connected to Shibuya Station!
At GEN-TEN Brown Rice Food Salon, we offer a variety of nutritious brown rice-based foods, including:

๐Ÿ™ Rice balls
๐Ÿฅ– Bread made with brown rice & superfoods
๐ŸŸ Taiyaki (Japanese-style stuffed pancakes)
๐Ÿ› Brown rice meals
๐Ÿฐ Sweets (Roll cakes, etc.)
๐Ÿง‡ Moffle (Rice flour-based waffles)
๐Ÿฅค Smoothies
โ˜• Organic coffee made with carefully selected beans (Decaf & soy options available)

Discover the new way to enjoy brown rice at GEN-TEN! ๐ŸŒพ

๐Ÿ“ Visit Us in Shibuya!
Our store is conveniently located inside Shibuya Scramble Square B2, directly connected to Shibuya Station.
If you're in the area, stop by and take home a delicious Shibuya souvenir! ๐ŸŽ

๐Ÿ“ Store Information

GEN-TEN (inside Tokyu Food Show Edge)
B2 Floor, Shibuya Scramble Square
2-24-12 Shibuya, Shibuya-ku, Tokyo 150-0002

Back to blog