GEN-TEN／TAIYAKI WITH BROWN RICE
GEN-TEN’s No.2 Bestseller "Brown Rice TAIYAKI" Now Available with Tsubuan (Sweet Red Bean Paste)!
We’ve heard your requests loud and clear! The long-awaited Tsubuan (chunky sweet red bean paste) has finally arrived, now with a unique Moringa flavor!
The nutty, slightly bitter Moringa-infused crust pairs perfectly with the delicately sweet Tsubuan, creating an irresistible combination.
Even our GEN-TEN staff couldn’t help but ask, "Why didn’t we release this sooner?" We are truly proud of this creation, and we can’t wait for you to try it!
◆ Brown Rice TAIYAKI – Moringa Tsubuan ◆
A crispy, chewy brown rice mochi shell infused with organic Moringa powder, generously filled with premium Japanese azuki beans (sweetened with beet sugar). A classic TAIYAKI flavor reimagined with GEN-TEN’s signature twist!
Brown Rice TAIYAKI – 6 Flavors to Choose From!
[Sweet TAIYAKI]
・Charcoal (Black Soybean Custard)
・Beet (White Bean Paste)
・Coconut (Apple Custard)
[Savory TAIYAKI]
・Tomato (Tomato & Cheese)
・Turmeric (Curry & Cheese)
・Blue Spirulina (Gratin)
✨ New seasonal flavors are introduced every month! Stay tuned for our latest limited-edition creations!
GEN-TEN’s 6 Core Principles
✔ Gluten-Free
✔ No Artificial Seasonings
✔ No Additives
✔ No Artificial Flavors or Colors
✔ No White Sugar
✔ Pesticide-Free (Using organic ingredients whenever possible)
💡 "Good for you, good for the environment."
💡 "Let’s return to nature with GEN-TEN."
Visit GEN-TEN at Shibuya Scramble Square!
Directly connected to Shibuya Station!
At GEN-TEN Brown Rice Food Salon, we offer a variety of nutritious brown rice-based foods, including:
🍙 Rice balls
🥖 Bread made with brown rice & superfoods
🐟 Taiyaki (Japanese-style stuffed pancakes)
🍛 Brown rice meals
🍰 Sweets (Roll cakes, etc.)
🧇 Moffle (Rice flour-based waffles)
🥤 Smoothies
☕ Organic coffee made with carefully selected beans (Decaf & soy options available)
Discover the new way to enjoy brown rice at GEN-TEN! 🌾
📍 Store Information
GEN-TEN (inside Tokyu Food Show Edge)
B2 Floor, Shibuya Scramble Square
2-24-12 Shibuya, Shibuya-ku, Tokyo 150-0002