GEN-TEN at INBOUND EXPO! Sharing Japanese-Style Gluten-Free with the World
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From Wednesday, July 2 to Friday, July 4, 2025, GEN-TEN is exhibiting at the INBOUND EXPO, part of Lifestyle Week Summer 2025 held at Tokyo Big Sight.
This trade show focuses on products and services tailored to international visitors to Japan.

Located on B2F of Shibuya Scramble Square, GEN-TEN is known for offering sweets and baked goods made with Japanese ingredients—all gluten-free and designed to complement the modern lifestyle.
This marks our first participation in the exhibition, driven by the growing demand for inbound tourism and our desire to share the appeal of Japanese food culture with the world.

At Booth L40-026, you can see (and taste!) some of our most popular items—such as colorful brown rice bread, brown rice cookies, and taiyaki—all free of artificial colors and preservatives.
Complimentary tastings of our brown rice bread are available!
We’ll be at the venue until Friday, July 4, so please stop by and say hello!
📍 Exhibition Details
Dates: July 2 (Wed) – July 4 (Fri), 2025
Time: 10:00 AM – 5:00 PM
Venue: Tokyo Big Sight – West Exhibition Hall
Area: INBOUND EXPO
Booth: L40-026
This trade show focuses on products and services tailored to international visitors to Japan.

Located on B2F of Shibuya Scramble Square, GEN-TEN is known for offering sweets and baked goods made with Japanese ingredients—all gluten-free and designed to complement the modern lifestyle.
This marks our first participation in the exhibition, driven by the growing demand for inbound tourism and our desire to share the appeal of Japanese food culture with the world.

At Booth L40-026, you can see (and taste!) some of our most popular items—such as colorful brown rice bread, brown rice cookies, and taiyaki—all free of artificial colors and preservatives.
Complimentary tastings of our brown rice bread are available!
We’ll be at the venue until Friday, July 4, so please stop by and say hello!
📍 Exhibition Details
Dates: July 2 (Wed) – July 4 (Fri), 2025
Time: 10:00 AM – 5:00 PM
Venue: Tokyo Big Sight – West Exhibition Hall
Area: INBOUND EXPO
Booth: L40-026