Waiting for You at Shibuya Scramble Square! Gen-ten's Commitment

At Gen-ten's store located on B2 of Shibuya Scramble Square, we deliver carefully crafted brown rice bread and sweets to our customers. The store also offers an eat-in space where you can enjoy your purchases on the spot.



Our brown rice bread is additive-free, gluten-free, and packed with carefully selected superfoods. For example, breads featuring beets, moringa, and blue spirulina are not only rich in nutrients but also visually appealing with their vibrant colors.



We pour our passion into each product, guided by the belief that "delicious food should also be kind to your body.
In addition to brown rice bread, our store also sells brown rice onigiri and brown rice packs. Our brown rice onigiri are a must-try, with the natural sweetness of brown rice unfolding with every bite. Perfect for a busy lunch or a quick snack.


We also offer sweets such as taiyaki and roll cakes, all of which are, of course, additive-free and gluten-free. Their natural flavors make them a safe and enjoyable choice for everyone.



At Gen-ten, we are committed to drawing out the best qualities of our ingredients without using any additives. We offer a wide range of products that can be enjoyed by everyone, from children to seniors.

Our brown rice bread is also available for order on our online store, allowing you to enjoy Gen-ten’s flavors from the comfort of your home.

If you visit Shibuya Scramble Square, please drop by Gen-ten. Our staff is looking forward to delivering delicious and healthy products to you with all our hearts!