Gen-ten's Store Exclusive! New Brown Rice Bread Now Available
The beloved Gen-ten brown rice bread lineup now has a new addition! This store-exclusive special brown rice bread has been further refined for taste and texture. Don’t miss out on this delicious new offering!
Store Exclusive! New Brown Rice Bread Lineup
Gen-ten’s new brown rice bread lineup enhances the original flavors while offering even more variety.
・Brown Rice Stick Bread (Olive, Basil Cheese, Anko, Chocolate) A convenient stick-type bread. From the rich aroma of olive and basil cheese to the traditional sweetness of anko and the deep flavor of chocolate, there’s something for everyone.
・Brown Rice Campagne This campagne boasts the distinct flavor of brown rice with a crispy crust and a moist, chewy interior. A simple yet deeply satisfying choice.
・Mini Brown Rice Baguette A smaller-sized baguette that’s easy to eat. The more you chew, the richer the brown rice umami unfolds. Perfect with soups and pasta.
First in Japan! Ultra-Micro Fine Brown Rice Flour Using the UMF Milling System
This new brown rice bread is made using “Menkoina” brown rice flour (dry milling), processed with Japan’s first UMF Milling System. This state-of-the-art milling technology creates ultra-fine flour that is more absorbent and delicate than ever before.
Key benefits of this brown rice flour
・Smoother and more moist texture than conventional brown rice flour
・Enhances the natural flavor of brown rice
・No unwanted aftertaste, making it ideal for bread-making
Add Color to Your Cooking! New Brown Rice Breadcrumbs Now Available
Additionally, brown rice breadcrumbs are now on sale!
A simple sprinkle over salads or gratins adds both color and a delicious nutty aroma. Unlike regular breadcrumbs, these retain the natural essence of brown rice, offering a unique culinary experience.
Try Gen-ten’s New Brown Rice Bread at Our Store!
Discover the new possibilities of brown rice bread, exclusively at Gen-ten.
Location: Shibuya Scramble Square, Shop & Restaurant B2, Inside Tokyu Food Show Edge