𝐆𝑬𝐍-𝑻𝑬𝐍 ∕ 𝐧𝐞𝐰 𝐨𝐩𝐞𝐧 𝐢𝐧 𝕖𝕔𝕦𝕥𝕖 𝐬𝐡𝐢𝐧𝐚𝐠𝐚𝐰𝐚

📣 Pop-Up Store Now Open Inside Shinagawa Station!
📍 ecute Shinagawa (inside Shinagawa Station)
Limited Time Only: Starting Monday, July 7, 2025

“Good for you, good for the planet.”
GEN-TEN — a gluten-free brown rice specialty store — is making its debut inside Shinagawa Station!

🚉 Whether you're commuting, on a business trip, or traveling,
you can now easily grab our handmade brown rice bread with superfoods — all crafted with care for your body 🍞✨

🍅 Staff Pick!
＼ Kiwami Tomato Pizza ／
A customer favorite! Crispy on the outside, fluffy on the inside.
Made with aromatic brown rice flour dough and packed with premium, additive-free toppings.

🥖 Perfect for Home Meals!
＼ Kihon (Basic) Series ／
Slice it, fill it, dip it—
Simple yet versatile, these breads add a delicious touch to any breakfast or lunch 🌿

Choose a "better-for-you" option this summer at Shinagawa,
with GEN-TEN’s wholesome and delicious brown rice bread.

If you're passing through Shinagawa for work or travel,
be sure to stop by and say hello!

＜Location＞
Inside Shinagawa Station – ecute Shinagawa, 1F Variety Market

＜Hours＞
Mon–Sat: 8:00 AM – 10:00 PM
Sun & Holidays: 8:00 AM – 8:30 PM

We look forward to welcoming you!