𝐆𝑬𝐍𝐍-𝑻𝑬𝐍＋ ∕ 𝟔.𝟏𝟏 𝐍𝐄𝐖 𝐎𝐏𝐄𝐍 𝐓𝐎𝐊𝐘𝐔 𝐅𝐎𝐎𝐃 𝐒𝐇𝐎𝐖 𝐢𝐧 𝐅𝐔𝐓𝐀𝐊𝐎𝐓𝐀𝐌𝐀𝐆𝐀𝐖𝐀

We are pleased to announce that our new brand,
Gen-ten+,
officially opened on Thursday, June 11, 2026,
at Tokyu Food Show in Futako-Tamagawa.

Yesterday, we were truly grateful to welcome so many customers to our store.
Thank you very much for visiting us.

We were also deeply moved to see returning customers from our Shibuya days come and visit us so soon.
All of our staff are sincerely touched and grateful.

From the moment we opened, our eat-in space remained full, and we are very thankful that so many people were able to enjoy this new chapter of Gen-ten+.

Once again, we would like to express our heartfelt thanks to all of you who have continued to support Gen-ten, as well as to everyone involved.

We sincerely appreciate your continued support of Gen-ten+.

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Gen-ten+ is a brown rice sweets and bakery shop themed around
🌾 Brown Rice × Hokkaido Grass-Fed Dairy 🐄

With the concept of
“A little something better for every day,”
we offer brown rice scones and more, including

baked sweets, breads, superfood drinks, and Gen-ten’s original brown rice coffee menu,

bringing you products that are gentle on the body and made to fit naturally into everyday life.

Brown Rice × Hokkaido Grass-Fed Dairy
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Using carefully selected ingredients such as fragrant Japanese brown rice flour and organic grass-fed milk from Uno Farm in Teshio, Hokkaido,

we have pursued authentic deliciousness that feels hard to believe it is gluten-free, while remaining gentle on the body.

Featured Items
🥐 Brown Rice Scones (6 varieties)
🍪 Japanese Chunk Cookies
☕ Gen-ten Original Brown Rice Coffee
🥤 Superfood Drinks

In addition, for eat-in customers only, you can also casually enjoy:
🧀 Brown Rice Scone Sandwich with Hokkaido additive-free cheese sauce and aged prosciutto
🍓 Seasonal Fruit Scone Sandwich
🍯 Standard Set with Your Choice of Jam

All products are:
✔ Gluten-free
✔ Free from preservatives
✔ Free from artificial and synthetic colorings
✔ Free from chemical seasonings
✔ Free from white sugar

Good for people. Good for the environment. Feels good.

By reexamining the true origins of food,
and adding just a little comfort to modern lifestyles,

Gen-ten+ is a brand that proposes a new food standard designed to accompany your everyday life.

Gen-ten+ has now arrived in Futako-Tamagawa!

We sincerely look forward to welcoming you.

A little something better for every day.
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📍 Futako Tamagawa Rise S.C. B1F
2-21-1 Tamagawa, Setagaya-ku, Tokyo
Futako Tamagawa Rise S.C. B1F

Tokyu Food Show Futako-Tamagawa
Japanese & Western Confectionery Section 〈Gen-ten+〉
🕒 Business Hours: 10:00–20:00