𝐆𝑬𝐍-𝑻𝑬𝐍＋ ∕ 𝟔.𝟏𝟏 𝐍𝐄𝐖 𝐎𝐏𝐄𝐍 𝐓𝐎𝐊𝐘𝐔 𝐅𝐎𝐎𝐃 𝐒𝐇𝐎𝐖 𝐢𝐧 𝐅𝐔𝐓𝐀𝐊𝐎𝐓𝐀𝐌𝐀𝐆𝐀𝐖𝐀

To everyone who has supported Gen-ten,
thank you very much for your patience.

We are pleased to announce that, as a diffusion line inheriting the values and quality of Gen-ten, previously developed at Shibuya Scramble Square,
our new brand
“Gen-ten+”
will open on Thursday, June 11, 2026,
at Tokyu Food Show in Futako-Tamagawa.

Gen-ten+ is a brown rice sweets and bakery shop themed around
🌾 Brown Rice × Hokkaido Grass-Fed Dairy 🐄

With the concept of
“A little something better for every day,”
we will offer brown rice scones and more, including:

baked sweets, breads, superfood drinks, and Gen-ten’s original brown rice coffee menu,
bringing you products that are gentle on the body and made to fit naturally into everyday life.

Brown Rice × Hokkaido Grass-Fed Dairy
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Using carefully selected ingredients such as fragrant Japanese brown rice flour and organic grass-fed milk from Uno Farm in Teshio, Hokkaido,
we have pursued authentic deliciousness that feels hard to believe it is gluten-free, while remaining gentle on the body.

Featured Items
🥐 Brown Rice Scones (6 varieties)
🍪 Japanese Chunk Cookies
☕ Gen-ten Original Brown Rice Coffee
🥤 Superfood Drinks

In addition, for eat-in customers only, you can also casually enjoy:
🧀 Brown Rice Scone Sandwich with Hokkaido additive-free cheese sauce and aged prosciutto
🍓 Seasonal Fruit Scone Sandwich
🍯 Standard Set with Your Choice of Jam

All products are:
✔ Gluten-free
✔ Free from preservatives
✔ Free from artificial and synthetic colorings
✔ Free from chemical seasonings
✔ Free from white sugar

Good for people. Good for the environment. Feels good.

By reexamining the true origins of food,
and adding just a little comfort to modern lifestyles,
Gen-ten+ is a brand that proposes a new food standard to accompany your everyday life.

This summer,
Gen-ten+ will be born in Futako-Tamagawa.

We sincerely look forward to welcoming you.

A little something better for every day.
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📍 Futako Tamagawa Rise S.C. B1F
2-21-1 Tamagawa, Setagaya-ku, Tokyo
Futako Tamagawa Rise S.C. B1F

Tokyu Food Show Futako-Tamagawa
Japanese & Western Confectionery Section〈Gen-ten+〉
🕒 Business Hours: 10:00–20:00