๐†๐‘ฌ๐-๐‘ป๐‘ฌ๐๏ผ‹ โˆ• ๐Ÿ”.๐Ÿ๐Ÿ ๐๐„๐– ๐Ž๐๐„๐ ๐“๐Ž๐Š๐˜๐” ๐…๐Ž๐Ž๐ƒ ๐’๐‡๐Ž๐– ๐ข๐ง ๐…๐”๐“๐€๐Š๐Ž๐“๐€๐Œ๐€๐†๐€๐–๐€

๐†๐‘ฌ๐-๐‘ป๐‘ฌ๐๏ผ‹ โˆ• ๐Ÿ”.๐Ÿ๐Ÿ ๐๐„๐– ๐Ž๐๐„๐ ๐“๐Ž๐Š๐˜๐” ๐…๐Ž๐Ž๐ƒ ๐’๐‡๐Ž๐– ๐ข๐ง ๐…๐”๐“๐€๐Š๐Ž๐“๐€๐Œ๐€๐†๐€๐–๐€

To everyone who has supported Gen-ten,
thank you very much for your patience.

We are pleased to announce that, as a diffusion line inheriting the values and quality of Gen-ten, previously developed at Shibuya Scramble Square,
our new brand
โ€œGen-ten+โ€
will open on Thursday, June 11, 2026,
at Tokyu Food Show in Futako-Tamagawa.

Gen-ten+ is a brown rice sweets and bakery shop themed around
๐ŸŒพ Brown Rice ร— Hokkaido Grass-Fed Dairy ๐Ÿ„

With the concept of
โ€œA little something better for every day,โ€
we will offer brown rice scones and more, including:

baked sweets, breads, superfood drinks, and Gen-tenโ€™s original brown rice coffee menu,
bringing you products that are gentle on the body and made to fit naturally into everyday life.

Brown Rice ร— Hokkaido Grass-Fed Dairy
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Using carefully selected ingredients such as fragrant Japanese brown rice flour and organic grass-fed milk from Uno Farm in Teshio, Hokkaido,
we have pursued authentic deliciousness that feels hard to believe it is gluten-free, while remaining gentle on the body.

Featured Items
๐Ÿฅ Brown Rice Scones (6 varieties)
๐Ÿช Japanese Chunk Cookies
โ˜• Gen-ten Original Brown Rice Coffee
๐Ÿฅค Superfood Drinks

In addition, for eat-in customers only, you can also casually enjoy:
๐Ÿง€ Brown Rice Scone Sandwich with Hokkaido additive-free cheese sauce and aged prosciutto
๐Ÿ“ Seasonal Fruit Scone Sandwich
๐Ÿฏ Standard Set with Your Choice of Jam

All products are:
โœ” Gluten-free
โœ” Free from preservatives
โœ” Free from artificial and synthetic colorings
โœ” Free from chemical seasonings
โœ” Free from white sugar

Good for people. Good for the environment. Feels good.

By reexamining the true origins of food,
and adding just a little comfort to modern lifestyles,
Gen-ten+ is a brand that proposes a new food standard to accompany your everyday life.

This summer,
Gen-ten+ will be born in Futako-Tamagawa.

We sincerely look forward to welcoming you.

A little something better for every day.
โ‡€โ‡€โ‡€โ‡€โ‡€โ‡€โ‡€โ‡€โ‡€โ‡€โ‡€โ‡€โ‡€โ‡€โ‡€

๐Ÿ“ Futako Tamagawa Rise S.C. B1F
2-21-1 Tamagawa, Setagaya-ku, Tokyo
Futako Tamagawa Rise S.C. B1F

Tokyu Food Show Futako-Tamagawa
Japanese & Western Confectionery Sectionใ€ˆGen-ten+ใ€‰
๐Ÿ•’ Business Hours: 10:00โ€“20:00

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